Downtown Alliance
Here’s a dream brief: transform Lower Manhattan’s reputation from the domain of finance bros to a haven for world-class food, drink, shopping and culture. Oh, and you have to do it during a pandemic that had pretty much emptied out the neighborhood.
We put our campaign in commuter hubs, subway stations, and shopping sites like Oculus and Fulton Mall.
Dozens of Big Belly trashcans became hyperlocal ads for attractions that were just steps away.
