When brand builders need to build their brand…

…there’s me. And pretty much no one else.

I cut my teeth in the marketing industry as an award-winning reporter and editor at Ad Age. Then I consulted and created content for a variety of marketing companies, from adtech startups to agencies of all sizes. Then I went full-time agency side as a creative director, where I led on a variety of B2C and B2B companies, including ad-focused ones like Google.

So, if you’re keeping score, I’ve reported on the business of building brands. I’ve worked with companies whose business is building brands. And I’ve actually built brands, both B2C and B2B.

I understand this industry. How reputations are made. How ideas take root. How stars are made. How the technical stuff works.

So if you need to position your company or just explain it, build up an executive’s profile, grab some eyeballs, or discuss how third-party cookie deprecation will impact the DMPs and the ROI of SMBs, check out my services or just hit me up for a chat.

Agency brand-building

As head of creative, I put Swedish-based agency Forsman & Bodenfors on the map in NY with awards from Ad Age and Digiday. I found accessible and tongue-in-cheek ways of telling the story of F&B’s unique ways of working to drive separation in the market— like the video on your left and this op-ed.

Thought leadership

I ghostwrote a book for the leaders of a revolutionary digital agency that explained the future at the intersection of marketing and technology. I also built out the content ecosystem around it, including this Fast Company article.

Content-driven positioning

I drove demand for Content Labs at KBS+ with this program that got key clients to talk about their own programs. We made this video and complemented it with a Fast Company article that drove awareness interest and leads.

In my years at Ad Age, I prided myself on seeing around corners and through the B.S. It resulted in awards and speaking gigs at Cannes Lions and Advertising Week.

I spotted emerging trends, like the rise of user-generated content, the growing centrality of user experience, and how SEO was changing personal branding. And I spotted content marketing before it was a thing.

I debunked the bunk, demonstrating how followers don’t equal influence, how virality doesn’t always pay off. I also showed what was behind Facebook engagement.

I always tried to humanize the business, detailing why creatives were leaving and who was behind the lesser-known names on famous agencies. I talked to Apple’s first PR guy what it was like building that brand.

Oh, and I wrote some “Mad Men” recaps that the industry ate up.