matt creamer

I am a writer and creative director.

As a Group Creative Director at Forsman & Bodenfors New York (formerly KBS), I help lead the creative department. I make everything from TV to digital products, social to experiential. Category experience includes financial services, consumer technology, food and beverages, social causes, and alcoholic spirits.

Contact me at mattcreamer (at) gmail.com. 

Seagrams 7.

We’re bringing Seagrams 7 back with a creative platform that celebrates the places where the iconic whiskey is enjoyed: dive bars.

PODS.

PODS has been known for thousands of metal containers full of who-knows-what in driveways and front yards. In reality, it's a brilliantly-designed problem-solver for some of life's most stressful moments. We're telling this story with humanity, understanding and a touch of humor. See coverage on Adweek and The Drum.

Adcouncil & Adoptuskids.

A bigger barrier to teen adoption is prospective parents feeling like they’ve missed out on all the big milestones. We dispelled that with our “Firsts” campaign, showing how there are still plenty of memories to be made.

vanguard.

A big part of the Vanguard brand is making personal financial goals feel attainable. A common goal for many is accumulating a million bucks. In this interactive experience, we put that number within reach.

Because the financial world has caught up with Vanguard's low-fee investing approach, we had to forge an emotional connection. We did so by diving into its community of clients, showing they not only invest better, they also live better. 

All investment companies offer advisory services and they're all pretty much the same. Vanguard's is designed for investors--and all their imperfections. 

APPLE.

One of Apple's biggest business challenges has been their retail expansion in China. They turned to us to help fill their pipeline with talent. We did it by finding interesting employees and telling their stories. 

 dean foods: trumoo

We repositioned this chocolate milk brand as a way for active kids to refuel. See what Ad Age had to say.

te connectivity.

 

TE Connectivity sensors and connectors are in anything and everything with electronics. To reinforce this with the tech community, we created a contet series tied to a subject that engineers love: auto racing.

For the all-electric Formula E series, TE created a global series of events for their customers. We provided the storytelling, produced on a shoestring budget and timeline. 

american express. 

American Express has made great strides in allowing smaller merchants to accept the card. To message this, they wanted a non-traditional approach. So we gave them one, wrapping the messaging in content useful to small business owners. 

 
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Small Business Video Content. 

Splashy programs like Small Business Saturday get all the glory, but it's always-on content that keeps small businesses connected with the brand. 

windstream.

Internet provider Windstream needed to turn around its reputation in Lexington, Kentucky, a key market. We did it by created a contest designed to support local musicians. 

JBL.

We helped craft the experience and promotion of JBL's first big consumer event, JBLFest, on a tight budget. We commissioned famous designer Timothy Goodman to create one of his iconic and developed a series of stop-motion videos starring the JBL Flip. 

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