Hello world, indeed.
Back in December 2007, I started a WordPress blog for a story about search-engine optimization for Advertising Age, where I was a writer. Or rather I should say someone built a WordPress site for me. The story was about what went into a search-engine optimization effort at the dawn of the era of social media. At the time, MySpace was dominant, Facebook was ascendant and Twitter was hardly worth 140 characters. The search marketing agency I worked with, Reprise Media, constructed accounts for me with these services and others. Serving as the hub was a blog bearing my name. You can read the story here, though registration is required.
A lot, it hardly needs to be said, has changed since then. In addition to the new world order in social media we’re now living with, my life is entirely different. In January, I moved from AdAge to Breaking Media, a web publisher with a growing portfolio of business-to-business blogs. My role is executive editor and I’m charged with day-to-day editorial oversight as well as content partnerships and search and social media optimization. Two months in, I’m having a blast, but I also realized that I’m terribly ignorant of our company’s publishing platform, WordPress.
That’s why I’m (re)building this blog. In the years since “Optimize Me” was published, laziness and busy-ness led me to eventually abandon a full-on blog presence for easier, quicker publishing tools like Tumblr and Posterous, which also pretty quickly went un- or at least under- used. This site is meant to be a personal laboratory for fooling around with the platform. I’ve already done some stuff I haven’t done before, including installing WordPress and my theme, Thesis, and trying to understand different design elements. This is all very new to someone for whom web publishing has meant typing some words in a field and pushing a button to publish. Naturally there’ll be a lot of trial and error and mistakes will be made. In any event, I hope I’ll stick with the latest incarnation of MattCreamer.com and, of course, I hope you get something out of it.
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