In over a decade as creative director, I told just about every type of story…
I made Super Bowl spots, documentaries, social campaigns, podcasts, and interactive experiences for big brands like Apple, Google, Diageo, and American Express. Coupled with my editorial background, this informs the work I do at my consultancy, MCRP.
Putting an American icon back on the bar with Seagram’s 7.
Showing what happens when Alexa and Roomba work together.
Launching a Swedish EV brand in the Super Bowl by taking aim at Elon Musk, Volkswagen, and, well, the whole auto business.
Updating Wawa’s look for the all-important Hoagiefest.
Solving Apple’s biggest recruiting challenge.
Bringing post-pandemic Lower Manhattan back to life.
Developing American Express’ first branded podcast.
Portraying the stakes of hunger for Feeding America.
Stuffing some personality into storage containers for PODS.
Getting at the real value of investing for Vanguard.
Making engineering exciting for TE Connectivity.
Reinventing a classic American brand with Seagram’s 7.
