Limitless creativity
for an age of constraints.
In a marketing world under intense pressure, I am a creative leader dedicated to pushing the boundaries of what can be achieved with fractionality, lean teams, and AI.
In a 20-year career, I've led newsrooms and creative teams. I've created everything from Super Bowl spots to websites to podcasts to interactive experiences to full-length books. And I've delivered for top brands like Apple, Google, BMW, Diageo, and American Express.
As both an observer and insider, a leader and a practicioner, an editor and a creator, I am uniquely positioned for this moment.
Now I lead MCRP, a strategic and creative consultancy helping marketing companies tell their stories, grow their brands, and get results.
After close calls with academia and law school, I ended up in journalism, first as a newspaper reporter, then as a writer for Ad Age, my introduction to the marketing world. I covered the digital marketing’s impact with popular articles on topics like SEO, social media, digital video and others.
In 2013, I entered the agency world full-time through the door of content marketing. For KBS, I developed content programs for the likes of American Express, Goldman Sachs, Intel, and others. I was quickly promoted to cross-channel creative director leading digital, social, and TV work. But more importantly I got my hands dirty on how brands are built.
In 2019, KBS was merged with the Swedish creative powerhouse Forsman & Bodenfors and I took on creative leadership duties in the NY office.
In 2023, I struck out on my own, doing business as MCRP.
Long story short.
Where my head’s at.
Fractional Strategic and Creative Leadership
Immerse. Think. Make. Ship.
Craft on a (Timeline and) Budget
Maintaining creative standards while working at pace.
AI‑Amplified Creativity
Using AI to broaden the palette.
Executive Ghostwriting
Raw thoughts in, bylines and keynotes out.