Seagram’s 7
After months of pandemic-enforced couch-drinking, we were all a bit rusty when we got back to the bars. So we offered a tongue-in-cheek retraining series and raised some money along the way, with $7 for each video share going to the Main Street Alliance’s fund for struggling bars. As Creativity opined, “The casual humor of the series matches the understated nature of a dive bar: not too flashy, just a pleasant laugh with friends.” The campaign earned $77,000 for struggling bars and almost 200 media placements.
Order
Drinking at home means you already know your order. Drinking at the bar… not so much. In this film, our guide, the comedian Iliza Shlesinger helps a bar-goer bridge the yawning gap between the thought of the drink and the drink itself.
Conversation
One of the casualties of the pandemic was the art of conversation. Here Iliza helps a dude out, a dude who has forgotten how to speak intelligibly.
Dress Code
One of the central learnings of the pandemic was that going-out clothes involve wearing actual clothes. “No shirts, no shoes, no service” took on a new urgency.
Moderation
There are some things that not even a pandemic changes. Like the need for moderation while drinking. In fact, being out of practice made the message all the more important. Which is why we delivered it with a laugh.