As an editor at large at Advertising Age, Matt Creamer is charged with developing in-depth features across the marketing, media, and pop culture worlds. His areas of interest include digital marketing innovations and the shifting mass-marketing landscape.
He joined Ad Age as a reporter in August 2004, following a stint as associate editor at PRWeek magazine, where he led the magazine’s media coverage. Prior to that, he worked at the Anniston (Ala.) Star, where he wrote about environmental issues. He has also written for such publications as the New York Daily News and the New York Observer. He’s often called upon for analysis by major news outlets including NBC, ABC, CNBC, NPR, daily newspapers and wire servces.
In 2006, he received two major business journalism awards for his coverage of the trial of two ad executives convicted of defrauding the U.S. government’s anti-drug ad program. A few months ago he won a breaking-news award from the Society of American Business Editors and Writers for his coverage of the controversial departure of a pair of marketing executives from Wal-Mart.