Before I went into advertising, I spent over a decade as a journalist. I reported on politics and the environment and health issues and business.
Being a journalist, you learn a ton, like the fact that call centers are weird, fascinating places. One was brave enough to invite me inside. The resulting piece is one of the articles I’m proudest of.
I also covered some of the biggest trends impacting marketing, media and culture.
In 2007, it was still possible to write the sentence: "Success in social media, I quickly discovered, is being comfortable with the proposition that every single waking thought and feeling you have is important enough that other people will want to read it.” It was in the service of a story about SEO, which in my opinion was rather prescient in informing the world what media whores we'd all become.
Another story of mine that was far-seeing is, “Think Different: Maybe the Web is Not a Place to Stick Your Ads.” It foresaw the content revolution and it features one of my favorite leads—“Steve Jobs hates the Internet."
I've also written about other stuff, including:
A personal essay on a tubing trip in New Jersey for The Awl.
An expose of a guy who faked a Twitter account for Cormac McCarthy, the famously technophobic author of “The Road” and “No Country for Old Men” for The Atlantic Wire.
Some of the most fun I've had as a writer was doing weekly recaps of "Mad Men." You can find them here.