I make things that move people. And I build teams and cultures of people who do the same.
For the past two years, that’s been at the New York office of Forsman & Bodenfors, where I am co-head of creative and a member of the global board. As part of the leadership team launching the first U.S. office of the Swedish creative agency, my mission has been to build a flat culture of collaboration and a collective made of diverse skills, talents, identities and experiences.
We were called an Agency to Watch by Ad Age.
My work —for brands such as iRobot, Goldman Sachs, and Seagram’s 7—has been covered in The New York Times, Fast Company, Ad Age, The Drum, Bloomberg, Wall Street Journal, Contagious and many other publications.
What moves me most are the big challenges, like helping brands become more human, working with start-ups to find their voice, and repositioning legacy brands for new consumers.
As a longtime creative leader and expert in content creation, I’ve led creative departments, content studios, newsrooms, and a digital media company. I’ve written everything from TV spots, manifestos, video content series and social content to white papers, e-books, printed books and news and feature stories.
The work I’m most passionate about is in the service of making things that are useful, or helping others to make things. If you’d like to talk about making things together, hit me up: mattcreamer@gmail.com.