MattCreamer.com

It shouldn’t come as a huge surprise that Facebook’s quarterlifish founder, Mark Zuckerberg, is looking for someone closer to the end of life to help him run a company that’s had something of a fall from grace of late. I’ve been thinking this is a fantastic idea at least since the “60 Minutes” […]

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For the past five days, I’ve been consumed by the most salacious legal wrangling to hit the ad business since the whole Julie Roehm/Wal-Mart mess, which, incidentally, looks like it’s going away. What the lawsuit filed against Dentsu by an ex-creative director has that the Wal-Mart saga never did is a stomach-churning level of luridness. […]

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TechCrunch has a great post on a forthcoming tell-all book on MySpace by Wall Street Journal reporter Julia Angwin. A juicy detail: Co-founder Tom Anderson, everyone’s first friend on MySpace, has been lying about his age. Listed as 32 on his profile, it seems like he’s anywhere between 36 and 40. TechCrunch wonders,  “I can’t […]

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Another big day for consumers. The famously stubborn Apple announced that it would open up iPhone to third-party developers. In an entirely separate announcement, MySpace, the massively popular social network that been recently outflanked by Facebook, is doing the same. That means that any programmer can now create applications, meaning increased consumer choice and flexibility […]

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This just landed in my Facebook inbox, sent by a media-savvy friend who was one of the media and marketing business’ early heavy-users a few months back and who I thought was ignoring my messages.
“Oops I suck. Can we transfer to regular email? I’m kind over my addiction to Facebook.” 
Sure, it’s focus-group of one, […]

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My editor Judann Pollack turned me on to this nugget. Here’s Jane Hilk, a marketing VP at Kraft, on a new push to market cheese slices–yum!–by promoting grilled-cheese sandwiches. Part of the push involves a MySpace video contest called “Have a Happy Cheese.” Pretty badass, right? Kraft agrees.
“I’m not going to deny it; it’s a […]

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I’m all for advertisers and media companies taking steps to improve their relevance to their audiences, but this New York Times story about MySpace’s plan to offer customized ads leaves me cold. The announcement, basically, is that the social network’s advertisers will be able to target consumers based on information contained in a person’s […]

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After discovering Martha Stewart’s presence on Facebook and MySpace, I wrote  a fairly skeptical piece about the likelihood–zilch, in my opinion-that Martha herself really checks in with these sites. It was prompted by all of the (rather depressing) comments, mainly on MySpace, addressed to her. I wrote, “Direct addresses to a multimedia icon like […]

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