MattCreamer.com

The Wall Street Journal has an article on a forthcoming price war between McDonald’s and Burger King, whose CMO sent employees and franchisees a memo with this wisdom: “It is our belief that the dollar double cheeseburger is the most powerful weapon our competitor has to continue their growth and steal disproportionate share from the […]

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Barry Diller quoted in the Wall Street Journal on why he decided to break up IAC–whose holdings range from the search engine Ask.com, to Lending Tree, to the Home Shopping Network–into five publicly-traded companies:
Mr. Diller said that “while we’ve created a lot of value, I’ve always believed our complexity and many mouthfuls of sentences to […]

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AOL chief Randy Falco in The New York Times on his struggling Internet player’s likeness to probably the greatest marketer in the world, a company that manages to grow its massive portfolio of low-involvement brands (soap, people!) against all odds and common sense.
“AOL is like Procter & Gamble,” Mr. Falco explained. “P&G has a number […]

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My editor Judann Pollack turned me on to this nugget. Here’s Jane Hilk, a marketing VP at Kraft, on a new push to market cheese slices–yum!–by promoting grilled-cheese sandwiches. Part of the push involves a MySpace video contest called “Have a Happy Cheese.” Pretty badass, right? Kraft agrees.
“I’m not going to deny it; it’s a […]

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