After discovering Martha Stewart’s presence on Facebook and MySpace, I wrote a fairly skeptical piece about the likelihood–zilch, in my opinion-that Martha herself really checks in with these sites. It was prompted by all of the (rather depressing) comments, mainly on MySpace, addressed to her. I wrote, “Direct addresses to a multimedia icon like […]
Entries Tagged as 'Martha Stewart'
Never doubt Martha–or the power of real consumer engagement.
September 12th, 2007 · No Comments
Tags: Loyalty · Martha Stewart · Social networks · Matt Creamer