The biggest business news of the week so far is Sprint CEO Gary Forsee’s decision to step down a couple years after a merger with Nextel, a deal that’s shaping up like a whopping failure. There are a lot of lessons here: the difficulty of combining distinct corporate cultures, the dangers of letting customer […]
Entries Tagged as 'Loyalty'
Losing the Sprint
October 9th, 2007 · 2 Comments
Tags: Advertising · Loyalty · Matt Creamer
Never doubt Martha–or the power of real consumer engagement.
September 12th, 2007 · No Comments
After discovering Martha Stewart’s presence on Facebook and MySpace, I wrote a fairly skeptical piece about the likelihood–zilch, in my opinion-that Martha herself really checks in with these sites. It was prompted by all of the (rather depressing) comments, mainly on MySpace, addressed to her. I wrote, “Direct addresses to a multimedia icon like […]
Tags: Loyalty · Martha Stewart · Social networks · Matt Creamer