Whenever I talk to non-industry people about hot topics in advertising, the boom in Internet ads comes up. As I’m describing all the hope that the publishers, agencies, and advertisers are putting on the web as an ad-friendly successor to TV or magazines, a look of incredulity usually washes across their face. Invariably, they […]
Entries Tagged as 'Internet Advertising'
In Ad Age: Think the web’s best use is as an ad medium? Think again.
March 17th, 2008 · 1 Comment
Tags: Internet Advertising · Media · Advertising · New models · Ad Agencies · Matt Creamer
ANA Day One: Microsoft makes a case as an ad seller
October 13th, 2007 · No Comments
The big speaker was Microsoft CEO Steve Ballmer who’s trying to change the business community’s view of Microsoft from a stodgy software-maker to a media innovator that’s at the center of digital future. In other words, Microsoft is trying to become a full-fledged ad seller. Ballmer, of course, is bumping up against the perception that […]
Tags: Internet Advertising · Advertising · New models · Matt Creamer