Last Sunday, while most were watching football, Dell was announcing its latest agency situation. It’s hired WPP Group, one of the largest owners of ad agencies, to create an agency from scratch to service its $1.5 billion a year that business. All major disciplines–ads, media, PR, direct–will be under one roof and there’s a single […]
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In AdAge: Dell’s new toy
December 10th, 2007 · No Comments
Tags: Dell · New models · Ad Agencies