MattCreamer.com

CurrentTV, the upstart cable network where Al Gore is chairman, is getting ready for a $100 million IPO. Besides further explaining why the former veep isn’t where he many think he should be– that is, on the campaign trail getting attacked by Bill Clinton–what’s most interesting is the SEC filings that give a peek under […]

[Read more →]

Well, the returns are in on Radiohead’s experiment in name-your-figure pricing and… it’s not pretty. At least not if you were thinking of model as having broader applications in a world where more and more consumers are ignoring the copyright restrictions that support many content-providers. A ComScore release says that of the 60% of Americans […]

[Read more →]

Another big day for consumers. The famously stubborn Apple announced that it would open up iPhone to third-party developers. In an entirely separate announcement, MySpace, the massively popular social network that been recently outflanked by Facebook, is doing the same. That means that any programmer can now create applications, meaning increased consumer choice and flexibility […]

[Read more →]

I just sat through a really interesting session on private-equity firms’ growing interest interest in the marketing business, whether in brands or in agencies or media sellers. The star was Anton Levy, who led General Atlantic’s deal for a majority stake in AKQA. Levy took a stab at altering the pervasive image of private-equity firms […]

[Read more →]

My editor Judann Pollack turned me on to this nugget. Here’s Jane Hilk, a marketing VP at Kraft, on a new push to market cheese slices–yum!–by promoting grilled-cheese sandwiches. Part of the push involves a MySpace video contest called “Have a Happy Cheese.” Pretty badass, right? Kraft agrees.
“I’m not going to deny it; it’s a […]

[Read more →]

This is huge news if you care at all about how traditional media companies and marketing approaches are adapting to a digital world. Radiohead, an enormously popular British band that’s long been able to balance both critical acclaim and underground cred with mass appeal, announced last night that customers will be able to set their […]

[Read more →]