Honeyshed, the “QVC meets MTV” branded-entertainment project from David Droga, former big-agency muckety-muck who’s now a boutique-agency muckety-muck is now live in beta–and extremely buggy. Probably too buggy to get a good read on its prospects, sincem I think, so much of these online video plays are about execution. That and content, of course. […]
Entries Tagged as 'Branded Entertainment'
Honeyshed
October 26th, 2007 · No Comments
Tags: Branded Entertainment · Advertising · New models · Ad Agencies · Matt Creamer