MattCreamer.com

Matt Creamer’s Blog

Matt Creamer Blog - Ad Age Editor At Large - Digital Advertising header image 4

Entries Tagged as 'Brand'

In AdAge: Review of Rob Walker’s “Buying In”

May 30th, 2008 · No Comments

I love Walker’s column and blog but his new book didn’t do much for me. Here’s the review and here’s an excerpt:
For the past few years, Rob Walker has been one of the most original observers of how brands emerge from the noise of culture. His weekly “Consumed” column in New York Times Magazine is […]

[Read more →]

Tags: Brand · Books

In AdAge: Venice Media and Big-Ass Brands

April 20th, 2008 · No Comments

I have two pieces in this week’s issue. One’s a recap of last week’s Venice Festival of Media and the other is a news piece about the third installment of Millward Brown’s ranking of the world’s most valuable brands. I’m coming up short in finding a thread that winds through both stories so I’m […]

[Read more →]

Tags: Conferences · Brand · Media · Matt Creamer

The history of Adidas through claymation

March 1st, 2008 · No Comments

Here’s a really lovely claymation video that charts the evolution of Adidas from Adi Dassler’s workshop through global domination. (Well, maybe not domination. There is that whole Nike thing.) Anyway,  Jesse Owens, Mark Gonzalez and, those anti-athletes, the Brit pop band Oasis make cameos.
adidas | Originals

[Read more →]

Tags: Sneakers · Online Video · Brand · Adidas