MattCreamer.com

I love Walker’s column and blog but his new book didn’t do much for me. Here’s the review and here’s an excerpt:

For the past few years, Rob Walker has been one of the most original observers of how brands emerge from the noise of culture. His weekly “Consumed” column in New York Times Magazine is among the smartest takes on marketing in the general-interest press because it begins with the product, not the advertising. His website, Murketing.com, is a funny and often surprising curation of brand-focused writing and photography.

So it only goes to follow that the publication of his first book-length treatment of the marketing business would be an occasion of Gladwell-ian proportions, the sort of thing that’s read by everyone from the brand manager or junior account executive right up to the CEO and that’s inescapable in conferences or PowerPoint presentations. I’m disappointed to report that “Buying In” is not that.