MattCreamer.com

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Is the Tipping Point Toast? — Duncan Watts — Trendsetting
Yet, if you believe Watts, all that money and effort is being wasted. Because according to him, Influentials have no such effect. Indeed, they have no special role in trends at all.
(tags: ads advertising consumerism culture influence socialnetworking)

Gore-Backed Current TV Files For $100 Million IPO; $63.7 […]

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CurrentTV, the upstart cable network where Al Gore is chairman, is getting ready for a $100 million IPO. Besides further explaining why the former veep isn’t where he many think he should be– that is, on the campaign trail getting attacked by Bill Clinton–what’s most interesting is the SEC filings that give a peek under […]

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I’m a fiend for horror movies and a fan of just about any plot with apocalyptic tones and I’ll bite hard on good marketing that takes some time to build out a story. So I was seriously anticipating the arrival of the JJ Abrams-produced “Cloverfield.” A few friends and I went on Friday, opening […]

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There’s been no posting here thanks to the holiday craziness, a bit of travel and because I’ve been immersed in editing Ad Age’s annual package on the agency business. Over the past two years, this has morphed from a straightforward look at a few agencies of the year alongside capsule reviews of 25 or so […]

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