The Wall Street Journal has an article on a forthcoming price war between McDonald’s and Burger King, whose CMO sent employees and franchisees a memo with this wisdom: “It is our belief that the dollar double cheeseburger is the most powerful weapon our competitor has to continue their growth and steal disproportionate share from the category.”
Great marketing quotes
November 21st, 2007 · 1 Comment
Tags: Quotes · Matt Creamer
1 response so far ↓
1 captain yaht // Nov 28, 2007 at 1:09 pm
they should bring back those commericals with the burger king, he’s the perfect symbol for that company, because it is what the company is called. the king. it’s the simple weapon, but one thing that i always say is that the simpleast solution keeps confusion at bay. people who buy that food are stupid, keep it simple.
~yaht
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