MattCreamer.com

The 10 Best Books of 2007 - New York Times
(tags: books 2007 list)

Facebook Retreats on Online Tracking - New York Times
Faced with its second mass protest by members in its short life span, Facebook, the enormously popular social networking Web site, is reining in some aspects of a controversial new advertising program.
(tags: facebook s)

Cracking the […]

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There’s No Money In The Long Tail of the Blogosphere
You can make money on the long tail but not in the long tail.

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The Secret Strategies Behind Many “Viral” Videos
Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job.
(tags: marketing viral advertising)

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The 20 Worst Venture Capital Investments of All Time - Inside CRM
Amp’d Mobile: While other mobile providers check for an ability to pay bills within 30 days, Amp’d let it go to 90 and marketed to these risky customers. It has been reported that 80,000 of the company’s 175,000 customers were unable to pay their […]

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The Wall Street Journal has an article on a forthcoming price war between McDonald’s and Burger King, whose CMO sent employees and franchisees a memo with this wisdom: “It is our belief that the dollar double cheeseburger is the most powerful weapon our competitor has to continue their growth and steal disproportionate share from the […]

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paidContent.org - The Economics of Content - First Look: Amazon’s Kindle Reader: The Gap Between Description and The Device
It’s not going to revolutionize the industry overnight, though it sounds like Amazon is going to take this business seriously and continue to invest in it. It seems safe to guess that in a couple years, the […]

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Rob Walker - Consumed - Marketing and Advertising - T-shirts - Logos - New York Times
there’s an interesting subset of brands and logos that don’t bother with what seems like a crucial component: an actual product, service or company.
(tags: brand)

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Newsweek’s looooongggg introduction to Amazon’s forthcoming e-book reader, the Kindle, is dominating the tech blog conversation. The big questions there are over design (it looks like it might be ugly), size (shouldn’t it be the size of an iPhone?) and a subscription cost for to access some blogs (why?). The questions not being addressed, like […]

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FBN: “Apple Buying AMD!” Wait, Scratch That. “Abu Dubai!” - Silicon Alley Insider
It wasn’t Apple buying AMD. It also, unfortunately, wasn’t a mysterious pan-Arabian country called “Abu Dubai,” as Glick announced when she corrected the Apple report. (It was Abu Dhabi.)

(tags: apple news)

The brand promise of Apple « Scobleizer
We believe Apple’s marketing so deeply […]

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Apple’s Social Media Hell - Why it Needs to Repent
Apple’s made enough missteps to see that it needs a better plan for building more evangelists and holding conversations with customers. If there’s not an Apple blog, forum, social network of some kind by the end of 2008, I’ll eat my iPod.
(tags: socialnetworks apple)

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