MattCreamer.com

PRWeek, my stomping ground before Ad Age, has revamped its website, adding a bunch of Web 2.0 touches–most e-mailed, a tag cloud, etc.–and generally smartening  up its home on the web. I haven’t had the chance to really tool around with it yet, but, at first blush, it looks great. The new look has led me to reflect how much has changed over the past four or five years in media. Back then, the website was at best an adjunct to the news-gathering process. Now, it’s clearly become a central priority. It’s no secret that the same thing has gone on at Ad Age.

One thing PRWeek should ditch, however, is the international splash page that appears at the www.prweek.com domain. Meant to be a hub for its various national editions, all it really does is put another layer between the reader and its content. Trash the splash.