MattCreamer.com

Honeyshed, the “QVC meets MTV” branded-entertainment project from David Droga, former big-agency muckety-muck who’s now a boutique-agency muckety-muck is now live in beta–and extremely buggy. Probably too buggy to get a good read on its prospects, sincem I think, so much of these online video plays are about execution. That and content, of course. Honeyshed’s formula at this point is now hot girls droning on about products in a kind of mock-home shopping network way. Will it work?