AOL chief Randy Falco in The New York Times on his struggling Internet player’s likeness to probably the greatest marketer in the world, a company that manages to grow its massive portfolio of low-involvement brands (soap, people!) against all odds and common sense.
“AOL is like Procter & Gamble,” Mr. Falco explained. “P&G has a number of brands underneath it.”
I maybe would have picked a different point of comparison, were I Falco.
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