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Entries from October 2007

links for 2007-10-29

October 29th, 2007 · No Comments

After Succeeding, Young Tycoons Try, Try Again - New York Times
The Internet, a low-overhead medium with a global reach, has greatly accelerated the wealth creation phenomenon, producing a larger breed of multimillionaires even younger and richer than in the past.
(tags: tech)

NBC Universal, Fox Begin Online-Video Venture Hulu.com - WSJ.com
The venture dramatically broadens the amount of […]

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In AdAge: A skeptical look at the social graph

October 29th, 2007 · No Comments

In the wake of last week’s big Facebook news–Microsoft’s $240 million stake–I worked on this analysis of founder Mark Zuckerberg’s heavily-hyped notion of the social graph, which I think is what’s propping up the current insane (and very abstract) valuations. Sure, the social graph is high-minded and forward-looking and clearly sets Facebook apart from other […]

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PRWeek website revamp

October 28th, 2007 · No Comments

PRWeek, my stomping ground before Ad Age, has revamped its website, adding a bunch of Web 2.0 touches–most e-mailed, a tag cloud, etc.–and generally smartening  up its home on the web. I haven’t had the chance to really tool around with it yet, but, at first blush, it looks great. The new look has led […]

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Tags: Media · Matt Creamer

links for 2007-10-28

October 28th, 2007 · 1 Comment

The User-Generated Content Myth - Publishing 2.0
The reality is that “average people” don’t create a lot of content — at least not the commercially viable kind. Most people are too busy. Those that do “create content” — and who do it well — are those who are predisposed to being content
(tags: usergeneratedcontent content crowdsourcing web)

Should […]

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Honeyshed

October 26th, 2007 · No Comments

Honeyshed, the “QVC meets MTV” branded-entertainment project from David Droga, former big-agency muckety-muck who’s now a boutique-agency muckety-muck is now live in beta–and extremely buggy. Probably too buggy to get a good read on its prospects, sincem I think, so much of these online video plays are about execution. That and content, of course. […]

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Tags: Branded Entertainment · Advertising · New models · Ad Agencies · Matt Creamer

Job of the day

October 24th, 2007 · 1 Comment

From a press release:
October 24, 2007 – Charleston, SC – Sid Evans has been named Editor-in-Chief of Garden & Gun, it was announced today by Rebecca Darwin, the magazine’s President and Publisher. Garden & Gun was recently nominated as one of the 15 hottest launches out of over 700 magazines by […]

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MySpace co-founder lies about his age

October 23rd, 2007 · 1 Comment

TechCrunch has a great post on a forthcoming tell-all book on MySpace by Wall Street Journal reporter Julia Angwin. A juicy detail: Co-founder Tom Anderson, everyone’s first friend on MySpace, has been lying about his age. Listed as 32 on his profile, it seems like he’s anywhere between 36 and 40. TechCrunch wonders,  “I can’t […]

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Tags: Advertising · Social networks · Matt Creamer

Great ad quotes, part two

October 20th, 2007 · No Comments

AOL chief Randy Falco in The New York Times on his struggling Internet player’s likeness to probably the greatest marketer in the world, a company that manages to grow its massive portfolio of low-involvement brands (soap, people!) against all odds and common sense.
“AOL is like Procter & Gamble,” Mr. Falco explained. “P&G has a number […]

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Tags: Quotes · Advertising · Matt Creamer

PR’s environmental wreckage

October 18th, 2007 · 2 Comments

Here’s the contents of a package from a PR person. Note the ratio of packaging trash to the graft item, four truffles. Here’s a also a post on AdAge’s Adages blog.
 

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iPhone and MySpace open up

October 18th, 2007 · No Comments

Another big day for consumers. The famously stubborn Apple announced that it would open up iPhone to third-party developers. In an entirely separate announcement, MySpace, the massively popular social network that been recently outflanked by Facebook, is doing the same. That means that any programmer can now create applications, meaning increased consumer choice and flexibility […]

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Tags: Consumer Control · Advertising · Social networks · Matt Creamer