Entries from October 2007
After Succeeding, Young Tycoons Try, Try Again - New York Times
The Internet, a low-overhead medium with a global reach, has greatly accelerated the wealth creation phenomenon, producing a larger breed of multimillionaires even younger and richer than in the past.
(tags: tech)
NBC Universal, Fox Begin Online-Video Venture Hulu.com - WSJ.com
The venture dramatically broadens the amount of […]
[Read more →]
Tags: Matt Creamer
In the wake of last week’s big Facebook news–Microsoft’s $240 million stake–I worked on this analysis of founder Mark Zuckerberg’s heavily-hyped notion of the social graph, which I think is what’s propping up the current insane (and very abstract) valuations. Sure, the social graph is high-minded and forward-looking and clearly sets Facebook apart from other […]
[Read more →]
Tags: Matt Creamer
PRWeek, my stomping ground before Ad Age, has revamped its website, adding a bunch of Web 2.0 touches–most e-mailed, a tag cloud, etc.–and generally smartening up its home on the web. I haven’t had the chance to really tool around with it yet, but, at first blush, it looks great. The new look has led […]
[Read more →]
Tags: Media · Matt Creamer
October 28th, 2007 · 1 Comment
The User-Generated Content Myth - Publishing 2.0
The reality is that “average people” don’t create a lot of content — at least not the commercially viable kind. Most people are too busy. Those that do “create content” — and who do it well — are those who are predisposed to being content
(tags: usergeneratedcontent content crowdsourcing web)
Should […]
[Read more →]
Tags: Matt Creamer
Honeyshed, the “QVC meets MTV” branded-entertainment project from David Droga, former big-agency muckety-muck who’s now a boutique-agency muckety-muck is now live in beta–and extremely buggy. Probably too buggy to get a good read on its prospects, sincem I think, so much of these online video plays are about execution. That and content, of course. […]
[Read more →]
Tags: Branded Entertainment · Advertising · New models · Ad Agencies · Matt Creamer
October 24th, 2007 · 1 Comment
From a press release:
October 24, 2007 – Charleston, SC – Sid Evans has been named Editor-in-Chief of Garden & Gun, it was announced today by Rebecca Darwin, the magazine’s President and Publisher. Garden & Gun was recently nominated as one of the 15 hottest launches out of over 700 magazines by […]
[Read more →]
Tags: Job of the day · Matt Creamer
October 23rd, 2007 · 1 Comment
TechCrunch has a great post on a forthcoming tell-all book on MySpace by Wall Street Journal reporter Julia Angwin. A juicy detail: Co-founder Tom Anderson, everyone’s first friend on MySpace, has been lying about his age. Listed as 32 on his profile, it seems like he’s anywhere between 36 and 40. TechCrunch wonders, “I can’t […]
[Read more →]
Tags: Advertising · Social networks · Matt Creamer
AOL chief Randy Falco in The New York Times on his struggling Internet player’s likeness to probably the greatest marketer in the world, a company that manages to grow its massive portfolio of low-involvement brands (soap, people!) against all odds and common sense.
“AOL is like Procter & Gamble,” Mr. Falco explained. “P&G has a number […]
[Read more →]
Tags: Quotes · Advertising · Matt Creamer
October 18th, 2007 · 2 Comments
Here’s the contents of a package from a PR person. Note the ratio of packaging trash to the graft item, four truffles. Here’s a also a post on AdAge’s Adages blog.
Â
[Read more →]
Tags: Matt Creamer
Another big day for consumers. The famously stubborn Apple announced that it would open up iPhone to third-party developers. In an entirely separate announcement, MySpace, the massively popular social network that been recently outflanked by Facebook, is doing the same. That means that any programmer can now create applications, meaning increased consumer choice and flexibility […]
[Read more →]
Tags: Consumer Control · Advertising · Social networks · Matt Creamer