If Advertising Week, now in its fourth year, has done nothing else, it’s managed to frame the question of advertising’s value thusly: Are Mr. Peanut, Mr. Clean, the King and their cuddly ilk, good or bad for the business? In years past, Advertising Age has been rather critical of the tendency of the week’s organizers to lean so heavily on the icons. This year, however, the icons are taking a lower profile, a scheduling change that led to this investigation of the matter by The New York Times.
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