MattCreamer.com

Welcome to a blog about media and marketing. I hold the title of editor of large at Advertising Age, the largest publication dedicated to the all-important issues of how major corporations get you to part with your money. At AdAge, I mainly chronicle how the ad business—once a pretty cushy racket—is getting tossed around like a piece of driftwood by the changes wrought by digital media. That goes for traditional media and advertising agencies alike, all under pressure from the simple reality that consumers don’t spend all their downtime with eyeballs glued to the TV. Now they split it with the Internet. And their cell phones. This blog is meant to be a guide to that change and to draw attention to the some of the highlights of what works in today’s marketing world and what doesn’t.