MattCreamer.com

I think Mark Zuckerberg would have to be named Time’s Man of the Year for Facebook’s PR team to have a better week. Not only did Newsweek weigh in with the “FaceBook Effect,” a broad look at the ever-growing network’s social impact, but yours truly zoomed in on the issue of all the marketer types now swelling the Facebook ranks. My piece looks at how advertising  types are using the site not just for research but for the same benefits that made it so popular with college kids: networking, self-expression and just farting around.